The online jewellery shops you can actually trust for quality pieces in 2026

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The online jewellery shops you can actually trust for quality pieces in 2026

From independent designers to affordable brands, find your new favourite accessories

Eva Waite-Taylor Friday 09 January 2026 21:30 GMT

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Close popoveropen image in galleryWhether it’s for a gift for you or a loved one, bookmark these excellent destinations (Pandora/Anisha Sojka/The Independent )

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The best jewellery pieces have the unique ability to transcend time and trends, whether that’s hoop earrings, initial necklaces, tennis bracelets, or gold rings. The right style has the power to elevate even the simplest of outfits. Whether your personal taste favours chunky silhouettes, classic pearl jewellery or a curated ear stack of hoops, studs and cuffs, jewellery can bring personality and polish to any look.

Labels like Missoma, Astrid & Miyu, Mejuri and Pandora prove that high-quality jewellery doesn’t have to come at a high price. But if you are choosing to invest, iconic names like Cartier and DeBeers are brimming with meaningful gifts to mark a special occasion, birthday or milestone. At both ends of the spectrum, a thoughtfully chosen piece can be a lasting reminder of a significant occasion, worn daily and even passed down as an heirloom.

But finding quality pieces from brands that are worth their weight in gold is no mean feat. Luckily, I’ve scoured the online world to bring you a round-up of the chicest jewellery shops. As a lifelong jewellery obsessive with a sprawling personal collection that spans everything from high-street gems to heirloom-worthy treasures – and with years of experience curating the very best in the shopping world – you can trust that my picks for the best jewellery brands in the UK are truly worth your time (and your jewellery box).

Keep scrolling for my guide to the online jewellery shops you should bookmark now, no matter your budget or occasion.

Read more: Best lab grown diamond brands to shop sustainable stones in 2025

Affordable jewellery brands

Anisa Sojka

For statement jewellery finds, look no further than Anisa Sojka. It’s hard not to love each of its designs, so, whether you’re looking to add to your growing ring collection (both the double dome ring (£69, Anisasojka.com) and the croissant ring (£64, Anisasojka.com) look far more luxe than their price tags suggest), necklaces or bracelets, it’s the perfect destination. What’s more, its pieces come beautifully packaged, making the brand a great choice for gifting.

Visit Anisasojka.com now

Astrid & Miyu

open image in galleryPocket-friendly pieces that are made to last (Astrid & Miyu)

Connie Nam founded this brand after she noticed a gap in the market for affordable, good-quality jewellery. Its humble beginnings saw Nam designing, manufacturing and making pieces from her flat in Notting Hill, but Astrid & Miyu has quickly gained momentum and has adorned celebrities and influencers alike. From affordable pieces, including huggie hoop earrings (£70, Astridandmiyu.com) and stacking rings (£70, Astridandmiyu.com), to more expensive pieces, including a tennis chain necklace (£105, Astridandmiyu.com), it’s the perfect destination for gifting. Similarly, if there’s a store local to you, you’ll be able to book in for a welded bracelet, piercings or even a tattoo.

Visit Astridandmiyu.com now

Daisy London

This is the perfect destination if you’re looking for jewellery in the middle ground between statement and understated. Each piece is designed to showcase your style. While we love all of its lines, Daisy London’s ongoing collaboration with content creator Estée Lalonde is certainly worth a look. But you’ll also want to see Polly Sayer’s latest line, which is full of everyday pieces that you’ll want to wear on repeat.

Visit Daisyjewellery.com now

Edge of Ember

A great brand for scooping up jewellery deals is Edge of Ember, thanks to its frequent sales events. This is a brand that only works with makers who are certified members of the Responsible Jewellery Council, too. This means all employees are paid at least a living wage, and associate companies are committed to reducing their carbon footprint. Edge of Ember is a great option when it comes to finding personalised gifts for loved ones, such as the bold initial birthstone necklace (was £145, Edgeofember.com).

Visit Edgeofember.com now

Loel & Co

Small, family-run business Loel & Co was founded in 2006 and specialises in carefully curated jewellery sourced from across Italy. Its timeless classics are firm favourites here at IndyBest and have featured in our top jewellery round-ups – the brand’s long link chain necklace (£98, Loel.co.uk) even took the top spot in our review of the best jewellery gifts.

Visit Loel.co.uk now

Orelia

The plan to create a jewellery brand that was aspirational yet affordable took shape while founders Collette and Louise were on a buying trip in Delhi. What began as a concession in Topshop has since grown to a boutique business with global stockists and a successful online shop – the brand has excelled in its mission to create pieces that look high-end yet are inexpensive.

Visit Orelia.co.uk now

Pandora

open image in galleryPandora’s signature charm bracelets are staples for many jewellery fans (Pandora)

A hit among jewellery lovers, Pandora is perhaps best known for its signature charm bracelets (£75, Pandora.net), but the brand has much more to offer, too. When reviewing Pandora’s lab-grown diamonds collection, our writer described the pieces as “more affordable and sustainable” compared with their mined-diamond counterparts. The range is certainly worth checking out – after all, in the words of John Barry, diamonds are forever.

Visit Pandora.net now

Lily & Roo

Founded in 2018, the jewellery label Lily & Roo makes all its pieces from recycled silver and gold from its studio in Hatton Garden, London. Its goal is to make beautiful jewellery at affordable price points, with the label becoming a go-to destination for special occasions. Its bridal pieces are bestsellers while the personalised pieces make the perfect keepsake, like the solid gold curve initial necklace (£129, Lilyandroo.co.uk).

Visit Lilyandroo.com now

PDPaola

Another family-founded business, PDPaola was started by siblings Paola and Humbert in 2014, with the aim of creating jewellery that would resonate with the modern woman. With the brand releasing 11 collections per year, expect demi-fine jewellery at affordable prices.

Visit Pdpaola.com now

Pilgrim

Pilgrim began in Denmark back in the eighties, but its trend-led jewellery feels thoroughly modern. From chunky gold hoops to pearl necklaces, layered rings and cuff bracelets, its styles are very affordable (think £34.99 for statement earrings) and excellent quality with gold-plating or tarnish-free sterling silver. This set of two wide gold rings (£44.99, Pilgrim.com) is perfect for stacking, while these heart-shaped earrings (£34.99, Pilgrim.com) add everyday intrigue.

Visit Pilgrim.net now

Seol + Gold

Founded to provide “double-tap-worthy goods that won’t break the bank”, Seol + Gold caters to every taste – from delicate bracelets to statement layered necklaces. Its pieces are budget-friendly, too, with most costing £30 or less. The brand’s rounded, curved creole hoops (£50, Seolgold.com) are perfect for everyday wear.

Visit Seolgold.com now

Bijoux de Mimi

This colourful and fun jewellery label was founded by Amelia Hitchcock-Merritt back in June 2020 as a lockdown project. It has since been nominated as Emerging Jewellery Brand of the Year by the UK Jewellery Awards and grown its social following through a loyal legion of Gen Z fans. Expect vibrant bangles and sparkly initial charms, as well as merch like beach bags and phone cases.

Visit Bijouxdemimi.com now

Tada & Toy

London-based, demi-fine earring studio Tada & Toy was founded by two young designers who met on day one of secondary school. Blending fun, playful designs with timeless Scandinavian-inspired style, the brand creates affordable pieces that transcend trends. The brand also supports charitable initiatives – it donates five per cent of all profits to The Aspinall Foundation to help protect endangered species. All the pieces are produced in artisan workshops in Jaipur, India, and the brand works closely with suppliers to make sure that they align with its ethos and beliefs.

Visit Tadaandtoy.com now

Mid-range jewellery brands

Astley Clarke

open image in galleryAstley Clarke, Cirque Collection (Astley Clarke/PA)

With a whole host of A-list advocates, such as the Duchess of Cambridge, Astley Clarke knows how to do elegant jewellery. Specialising in gemstone designs and lockets, this is a great place for keepsakes.

Visit Astleyclarke.com now

Anna + Nina

Set up by creative duo Anna de Lanoy and Nina Poot in 2012, this jewellery, clothing and homeware brand is inspired by the pair’s travels around the world. They aim to design pieces that have a certain je ne sais quoi. From subtle earrings to statement necklaces, there’s something for everyone across different price points, making this a stand-out brand to know.

Visit Anna-nina.nl now

Bonvo

open image in galleryThe designs at Bonvo combine effortless clean lines and understated luxury (Bonvo)

Greek designer Maria Leonidopoulou was inspired by memories and everyday observations when she founded this brand in 2015. Focusing on simplicity and wearability, the designs combine effortless clean lines and understated luxury, and all the brand’s pieces are crafted in its London studio. Whether it’s bracelets, rings or necklaces, make Bonvo the place you head for your favourite gold bling.

Visit Bonvojewelry.com now

Daphine

Creating pieces that act as luxurious daily companions, this brand is not driven by fashion trends, but rather, each creative collection is designed to be classic and timeless. All the jewellery is handmade in an atelier in Jaipur – a city in India known for its history of craftsmanship and design. Honest pricing, ethical sourcing and sustainable production are at the heart of this brand, and each item is made with care – something that comes through strongly.

Visit Daphine.com now

Lil Milan

Veronica Varetta struggled to find jewellery that suited her taste and price point, so she took matters into her own hands and began designing pieces. Each item is handmade in Milan from 9ct or 18ct gold. Driven by respect for craftsmanship and a love of beautiful things, Lil Milan has gone from strength to strength, and we love everything it produces, from dainty rings to statement necklaces.

Visit Lilmilan.com now

Mejuri

This is another brand that features in our review of the best gold hoop earrings. Mejuri’s main mission is to rebrand fine jewellery as an everyday item. “At Mejuri, we’re shifting the focus from traditional archetypes of gifting to buying jewelry for your damn self,” says Sakkijha.

Visit Mejuri.com now

Missoma

open image in galleryScroll through Instagram and you’ll see Missoma’s collection on plenty of famous faces (Missoma)

London-based Missoma has become a go-to for many for its affordable yet high-quality jewellery. Having launched in 2008, it quickly reached cult status, amassing a star-studded fanbase, including the likes of Kate Middleton and Meghan Markle. Its classic mini chubby hoop earrings (£95, Missoma.com) remain hugely popular.

Visit Missoma.com now

Margaux Studios

There’s no denying pearls are having a moment, and that’s exactly Margaux Studios’s speciality. Founded in 2020 by Abigayil Swann with the belief that fashion should be leading the way for shopping with a positive impact, each one of the pieces is handmade-to-order in London.

Visit Margauxstudios.com now

Monica Vinader

open image in galleryMonica Vinader only uses 100 per cent recycled silver and 18ct gold vermeil (Monica Vinader)

Eponymous brand Monica Vinader rose to fame shortly after it launched its friendship bracelets (£199, Monicavinader.com) in 2008. With a focus on sustainability, the brand more recently switched to using only 100 per cent recycled silver and 18ct gold vermeil, and it even offers lifetime repair services, to encourage you to keep wearing old pieces.

Visit Monicavinader.com now

Completed Works

Expect the unexpected from British jewellery label Completed Works. Throwing away convention with sculptural pieces, colourful styles and asymmetrical styles, the label has won itself a loyal fashion following – particularly when it comes to its freshwater pearl jewellery (a Completed Works signature). Its pearl and zircona gold vermeil drop earrings (£210, Completedworks.com) are an artful evening wear style.

Visit Completedworks.com now

Otiumberg

Affordable demi-fine brand Otiumberg was founded by sisters Christie and Rosanna Wollenberg to create jewellery that is tied to life as opposed to trends, with precious stones, delicate necklaces and timeless gold hoops. Make this your go-to destination if you’re looking for a decadent gift for your bestie.

Visit Otiumberg.com now

Loveness Lee

Launched in 2017, Loveness Lee’s unique jewellery pieces are practically artworks. Inspired by textures of the natural world, each piece is handcrafted and made from recycled gold or sterling silver, with pearls or lab-grown diamonds. Its bestsellers include the emerald moissanite ring (£195, Lovenesslee.com) and elevated everyday soleil hoop earrings (£195, Lovenesslee.com) – both of which are distinctive and timeless investments.

Visit Lovenesslee.com

V by Laura Vann

open image in galleryV by Laura Vann specialises in Art Deco-style designs (V by Laura Vann)

British designer Laura Vann specialises in jewellery inspired by Art Deco pieces that have survived the test of time. Countering fast fashion with timeless designs, Vann uses recycled silver and makes sure each piece is ethically produced. The brand unsurprisingly saw a boost in sales when Meghan Markle was spotted wearing a pair of its earrings (£190, Vbylauravann.com).

Visit Vbylauravann.com now

Designer jewellery brands

Bulgari

This is a century-old luxury Italian brand known for its high-end jewellery and watches. Each of its pieces is as decadent as the last and they certainly have the wow factor.

Visit Bulgari.com now

Cartier

Known for its signature love bracelet (£7,050, Cartier.com), this classic brand is quite literally the gold standard for high-end and designer jewellery. As you’d expect, each piece is made to last.

Visit Cartier.com now

Mappin & Webb

British brand Mappin & Webb was founded in 1775 by Jonathan Mappin, who wanted to create beautifully crafted silverware. It achieved just that and was given the royal warrant for silverware in 1897. Its jewellery is also a royal favourite and has been spotted on Kate Middleton, with her empress earrings (£1,750, Mappinandwebb.com) making several appearances. This brand is a great go-to for fine jewellery, whether that’s diamonds, engagement rings or delicate bracelets.

Visit Mappinandwebb.com now

Tiffany & Co.

Often associated with diamonds, US jewellery designer Tiffany & Co. specialises in timeless pieces you will undoubtedly cherish. If you’re searching for a gift that really will wow, look no further.

Visit Tiffany.co.uk now

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